#4 Digital customer experience
Simply having good products or services will not get you there. An excellent customer experience is crucial to stand out from your competition. Numerous innovations have raised the bar, especially in the digital world. During every step of the ‘customer journey’, the contact the customer has with the company must be optimal.
Improving the digital customer experience is a key digital transformation trend in 2023. Tools for this include personalisation, omnichannel communication and analysing data to provide better customer service. It’s also important to create a culture where customer experiences are top of mind for everyone and information is shared within the organisation. This way, you can ensure perfect customer experiences that are consistent and tailored across every channel and platform.
Hyperpersonalisation can be an important asset here. Within this concept, you use customer data to create customer experiences that respond precisely to individual customer wishes. In fact, you predict customer behaviour so that they are presented with the best content, such as videos, images, texts and notifications, at exactly the right moment.
#5 Hyperautomation is here to stay
We also said it in 2022 and 2021, but hyperautomation is currently one of the digital transformation trends. Companies are deploying various technologies such as machine learning, Robotic Process Automation (RPA) and Natural Language Processing (NLP) to automate more tasks and processes than ever before.
AI lies at the heart of hyperautomation and will continue to fuel attention to – as well as the importance of – the concept in the coming years.
#6 Change management as a great facilitator
Technology may be central, but it takes much more than technology to transform digitally. It also requires a certain culture and collective mindset. More and more companies recognise the importance of this and are betting on change management as a great facilitator for digital transformation.
Training employees is not enough; employees need to see the value of transformation. A comprehensive change management programme consists, for example, of making employees aware and involved, changing the corporate culture, redefining processes and implementing new technologies.
This way, you help reduce resistance to change, increase acceptance of new ideas and accelerate the adoption of new technologies and processes.
#7 The importance of the digital workplace
A digital workplace such as Workspace 365 helps with digital transformation. Not only because smoother communication and collaboration makes your organisation more agile and therefore better able to transform digitally. A digital workplace can also help reduce the complexity of IT systems and streamline processes. For example, it simplifies access to business applications, giving employees easier and more secure access to the information they need to do their jobs.
In addition, a digital workplace helps foster a culture of innovation and digitalisation. A digital workplace helps familiarise employees with digital tools and enables them to use these tools quickly and simply. As a result, they discover new ways to do their work and easily adapt to changing technologies.